“Beyond Email: How Voice, Video & AI Are Changing Cold Outbound Channels”
Cold email has been the backbone of outbound for more than a decade. At virtually every SaaS company or B2B startup, the phrase “let’s run a cold email campaign” is the default move when pipeline stalls.
Moiz Khurram
But here is the truth most teams discover too late.
Cold email alone is no longer enough.
Buyers have evolved. Their attention is fractured across more platforms. Their tolerance for generic outreach is shrinking. Their inboxes are protected by filters, AI screening, prioritisation algorithms and noise reduction tools. And their expectations for relevance and personalisation are dramatically higher.
The companies winning today have expanded beyond traditional cold email. They have adopted a multi modal outbound strategy that blends email with video, voice, social touchpoints, AI assistants and hyper personalised interaction.
This is not about replacing cold email. It is about elevating it.
Below, we will break down why cold outbound is changing, how voice and video play into it, how AI ties the new ecosystem together, and what founders and revenue leaders can do to build a modern outbound engine that actually generates meetings in 2025.
The Shift: Why Cold Email Alone Is Losing Power
Cold email is still effective, but its power has dropped for three key reasons.
1. Buyers are drowning in volume
A typical B2B buyer receives hundreds of cold emails per month. Many receive dozens per day.
This leads to:
increased filtering
shorter reading time
deletion without opening
2. New inbox protections
Tools like Gmail Priority, Outlook’s focused inbox and AI spam detection reduce visibility for senders. Even strong senders often end up unseen.
3. Humans crave human signals
Email is easy to automate, easy to mass send and easy to ignore. Video and voice create personal connection and trust faster than text alone.
The result is simple.
Cold email works best when paired with other channels that carry emotional weight, visual presence or auditory cues.
The Rise of AI Video in Outbound
Five years ago, sending personalised video in outbound was rare. Today, it is one of the strongest conversion tools for B2B teams targeting executives, enterprise buyers or high value accounts.
Here is why video is winning.
1. Humans trust faces
When a prospect sees a friendly face speaking directly to them, trust increases instantly.
There is context. Tone. Body language. Emotion.
2. AI now automates the heavy lifting
You no longer need to record hundreds of videos manually. AI can:
generate personalised video intros
adjust scripts based on ICP segments
insert the prospect’s name or company on screen
scale video creation massively
The entire process that used to take 1 hour per video can now be done in seconds.
3. Perfect for complex or crowded markets
If your SaaS product requires explanation, video is a powerful tool to use early in the sales process.
Example
A B2B founder targeting CFOs with a finance platform can send a personalised AI video referencing a recent funding round or a hiring trend inside that company.
This type of outreach stands out because it feels tailored, confident and story driven.
AI Generated Voice: The Next Wave of Outbound Personalisation
Voice outreach is becoming the unexpected winner in the future of outbound.
Not robo calls. Not automated spam.
We are talking about AI generated voice notes that feel human, warm and personal.
Think WhatsApp style voice messages but tailored to B2B outreach.
Why Voice Works
1. People hear sincerity and tone
A written email can sound generic even when it is personalised. A voice note feels more authentic even if the script is identical.
2. Faster for buyers to process
A thirty second voice clip is easier for a busy CRO or CMO to digest than a long email.
They can listen while walking, in the car, or between meetings.
3. High novelty factor
Voice outreach is still early. That means high reply rates and high curiosity.
Early adopters always win.
Popular Use Cases
Account based outbound to enterprise accounts
Follow up after a LinkedIn connection request
Reviving cold or dormant pipeline
Sending post demo summaries or next steps
The Real Power: Combining Email, Voice and Video Into One AI Driven Workflow
The winning outbound teams are not choosing between email, voice or video.
They are combining them into a frictionless multi touch journey powered by AI.
Here is how a modern sequence works.
Step 1. Email
A fast, personalised hook that references a trigger, event or insight.
Goal: create awareness.
Step 2. LinkedIn
A connection request or soft engagement with their recent content.
Goal: social proof and credibility.
Step 3. AI Personalised Video
Sent within 48 hours of the connection request.
Goal: emotional connection and differentiation.
Step 4. AI Voice Note
A friendly thirty second note reinforcing the message.
Goal: human presence and trust.
Step 5. Smart Follow Up Email
AI rewrites follow ups based on prior actions.
Goal: conversion to reply or meeting.
This is what modern outbound looks like.
This is what fills pipeline consistently.
Real World Examples
Example 1. High ACV SaaS Targeting CTOs
A video introduction about a new data security platform leads to:
40 percent increase in reply rates
25 percent increase in booked meetings
faster qualification cycles
Example 2. B2B Agency Targeting CMOs
Voice notes outperform email replies by 3 to 1.
People respond because the message feels real.
Example 3. Startup Using Multi Modal Outbound
Combining email, LinkedIn and AI video cuts their cost per meeting by half.
Where AI Fits In
AI is the engine behind this transformation. It:
generates personalised scripts
creates dynamic video
produces natural sounding voice
adjusts outreach based on behaviour
handles enrichment, sequencing and analysis
learns from past replies to improve future outreach
This is no longer cold outbound.
This is intelligent outbound.
What Most Teams Get Wrong
Even with video and voice, outbound fails when the fundamentals are weak.
Here are the biggest mistakes teams make.
1. Poor data
If the targeting is wrong, nothing works.
2. Over automation
Voice and video are personal. They must be used strategically, not spammed.
3. No system
Many teams run campaigns.
Few build engines.
Your goal is not random success.
Your goal is predictable pipeline.
What This Means for B2B Founders and SaaS Leaders
The world of outbound has changed.
Email is still powerful, but video, voice and AI are the new multipliers.
Teams that master multi modal outreach will consistently outperform teams that cling to outdated methods.
This is your competitive advantage.
And it is still early enough to win.
Ready to Build a Modern Outbound Engine That Books Meetings Automatically
If you want help integrating AI driven video, voice and multi channel systems into your outbound, we can walk you through it.
We have already spoken with more than 121 executives this quarter who are upgrading their outbound engine with AI.
You can book a free thirty minute outbound audit with Moiz Khurram at Leadamax.
We will review your current GTM process, identify what is blocking performance, and map out how AI can help you scale predictable pipeline faster.
If you want to see how the next generation of outbound really works, grab a time that suits you.
