Cold Email vs LinkedIn Outreach: What’s Winning in 2025?
Let’s be real — cold outreach works, but it’s getting harder to do right.

Moiz Khurram
Let’s be real — cold outreach works, but it’s getting harder to do right.
I’ve been in the cold email trenches for years. When it’s dialed in, it’s a machine. But the landmines are everywhere:
Constantly warming domains
Monitoring inbox reputation
Bounce rate drama
Diminishing open rates
And yeah… getting buried in spam filters
Lately though, I’ve been running a pretty wild experiment.
One that completely sidesteps deliverability issues — and gets 2–3x more replies.
Let’s break down what I’ve found.
📬 Cold Email: Still a Beast — If You Have the Right Stack
Cold email is still elite. But only if you:
Have an amazing offer
Nail personalization
Avoid the overused data sources (looking at you, Apollo...)
To make cold email work today, you need fresh leads. That’s where tools like Scrapeamax come in. It lets you scrape unlimited company lead lists from places like GMB, BuiltWith, Clutch, and more — so you’re not blasting the same 10K contacts everyone else is.
Pair that with a strong cold email system like what we teach in the Leadamax Cold To Closed Toolkit, and you’re golden.
But let’s talk about the next-level strategy that’s outperforming even that…
👤 Profile-Based Outreach via LinkedIn (The Deliverability Killer Hack)
Instead of using burner domains or faceless emails — what if you reached out as you?
I tested a LinkedIn-first outreach system powered by Prosp, and the results have been crazy:
You show up with your real face, brand, and profile
No inbox warmups, no spam filters, no domain headaches
You’re in the DMs of your dream clients, without friction
It’s not about automating spammy messages. Prosp lets you scale hyper-personalized profile-based outreach with logic, personalization, and real intent — and people actually reply.
Trust goes up. Response rates go up. And you skip all the messy deliverability nonsense.
🤔 So… Which One Should You Use?
Here’s a quick breakdown:
Category | Cold Email (Scrapeamax + Toolkit) | LinkedIn Outreach (Prosp) |
---|---|---|
Reach | Mass outreach, faster TAM coverage | Slower but hyper-targeted |
Deliverability | Needs setup, warming, domain health management | No deliverability issues at all |
Trust Factor | Depends on copy + case studies | Higher — profile-based trust |
Best Use Case | Scalable outbound if offer is dialed in | Warm-style prospecting for high-value accounts |
Tech Stack |
🚀 The Hybrid Play = Best of Both Worlds
Here’s what I’m doing now:
Scrape unlimited high-quality leads using Scrapeamax
Filter and segment using custom ICP logic
Run cold email sequences for scale
Layer on LinkedIn outreach with Prosp to engage top-tier leads
Close using scripts and workflows from Cold to Closed
The combo is unbeatable: scale and personalization. Volume and trust.