That’s where Scrapeamax changes the game.

We don’t use Clay to find companies. That’s a rookie move. Most of the in-app company filters are shared across thousands of other users — meaning everyone’s hitting the same leads. Saturation = weak results.

Instead, we’ve built a bulletproof workflow combining Scrapeamax + Clay to fuel our outbound system. Here’s how it works:

Step 1: Scrape Targeted Company Lists (Unlimited)

We start with Scrapeamax, our own scraping system.

• Want agencies from Clutch?

• SaaS startups from Latka?

• Ecom brands from Store Leads?

• Local businesses from GMB?

• And many many more

Done in minutes.

Scrapeamax lets us pull unlimited lead lists from niche directories across dozens of industries — for less than your weekly coffee budget.

Even Top Cold Emailers Use It Like Eric Nowaslawski & Cold IQ

Step 2: Feed into Clay (With Your Own Data)

Instead of relying on Clay’s shared lead pool, we upload our own clean, filtered company lists from Scrapeamax.

• This ensures no saturation

• Data is fresh and tailored

• You own the whole pipeline

Once uploaded, Clay treats this like gold — unlocking enrichment, targeting, and email workflows like magic.

Step 3: Enrich With People (Using Bank of People + Functions)

Next, we use Clay’s People enrichment to pull decision-makers.

With a single function, we:

• Match each company to relevant roles (e.g., Founder, CEO, CMO)

• Pull verified emails (via waterfall function) and LinkedIn profiles

• Stack filters by job title, seniority, and department

This is where Clay shines: the logic here lets us hyper-target our Ideal Customer Profile (ICP).

Step 4: Verify, Personalize, and Prepare for Outreach

Then:

• We run email verification to clean the list

• Personalize the messages using variables like tech stack, funding, location, recent hiring, etc.

• Segment prospects based on signals like number of employees, job change, etc.

Clay lets you get creative here — you can use AI to pre-write intros, P.S. lines, or even custom CTA angles.

Step 5: Launch With Smartlead

Once we’ve built out the enriched and personalized list in Clay, we:

• Route leads into Smartlead or Instatly

• Auto-tag by persona or pain point

• Launch cold campaigns with tailored copy and CTAs

And because it all starts with our own clean data from Scrapeamax, reply rates go through the roof.

P.S. We also use Sendspark to send super personalized loom videos at scale and have to record once.
You can even use FRIEND and get a superb discount.

TL;DR — Use Clay the Right Way

Don’t use Clay like everyone else. The secret is in the input.

✅ Scrapeamax for unlimited, targeted company lists
✅ Clay for automated enrichment, targeting, and personalization
✅ Smartlead for high-volume sending and reply management

This combo gives us a fully automated cold email engine without depending on bloated tools or overpriced databases.

👉 Want to try it?
Start by checking out Scrapeamax — the engine that powers this whole workflow.

Let Clay do the heavy lifting.
But let Scrapeamax fuel the fire 🔥