How To Use Clay Perfectly
If you are running cold email or outbound systems and not using Clay, you are probably wasting hours every week or worse, building campaigns on junk data, But heres the truth: Clay is only as powerful as the data you feed into it
Moiz Khurram
Thats where Scrapeamax changes the game
We do not use Clay to find companies, Thats a rookie move, Most of the in app company filters are shared across thousands of other users meaning everyone’s hitting the same leads, Saturation means weak results
Instead, we have built a bulletproof workflow combining Scrapeamax + Clay to fuel our outbound system
Heres how it works:
Step 1: Scrape Targeted Company Lists (Unlimited)
We start with Scrapeamax, our own scraping system
Want agencies from Clutch?
SaaS startups from Latka?
Ecom brands from Store Leads?
Local businesses from GMB?
And many many more
Done in minutes
Scrapeamax lets us pull unlimited lead lists from niche directories across dozens of industries for less than your weekly coffee budget
Step 2: Feed into Clay (With Your Own Data)
Instead of relying on Clays shared lead pool, we upload our own clean, filtered company lists from Scrapeamax
This ensures no saturation
Data is fresh and tailored
You own the whole pipeline
Once uploaded, Clay treats this like gold unlocking enrichment, targeting, and email workflows like magic
Step 3: Enrich With People (Using Bank of People + Functions)
Next, we use Clays People enrichment to pull decision makers
With a single function, we:
Match each company to relevant roles (e.g., Founder, CEO, CMO)
Pull verified emails (via waterfall function) and LinkedIn profiles
Stack filters by job title, seniority, and department
This is where Clay shines: the logic here lets us hyper target our Ideal Customer Profile (ICP)
Step 4: Verify, Personalize, and Prepare for Outreach
Then:
We run email verification to clean the list
Personalize the messages using variables like tech stack, funding, location, recent hiring, etc
Segment prospects based on signals like number of employees, job change, etc
Clay lets you get creative here you can use AI to pre-write intros, P.S. lines or even custom CTA angles
Step 5: Launch With Smartlead
Once we have built out the enriched and personalized list in Clay, we:
Route leads into Smartlead or Instatly
Auto tag by persona or pain point
Launch cold campaigns with tailored copy and CTAs
And because it all starts with our own clean data from Scrapeamax, reply rates go through the roof
P.S. We also use Sendspark to send super personalized loom videos at scale and have to record once
You can even use FRIEND and get a superb discount
TL;DR Use Clay the Right Way
Do not use Clay like everyone else, The secret is in the input
Scrapeamax for unlimited, targeted company lists
Clay for automated enrichment, targeting and personalization
Smartlead for high volume sending and reply management
This combo gives us a fully automated cold email engine without depending on bloated tools or overpriced databases
Want to try it?
Start by checking out Scrapeamax the engine that powers this whole workflow
Let Clay do the heavy lifting
But let Scrapeamax fuel the fire
