Lead Generation, Cold Outreach,

How we helped Wiza achieve 88% growth in sign-up conversions—all via cold outbound

We helped Wiza boost sign-ups by 88% and cut acquisition costs by 7% by building a fully automated cold outbound system that delivered a steady flow of high-intent leads—without relying on paid ads.

We helped Wiza boost sign-ups by 88% and cut acquisition costs by 7% by building a fully automated cold outbound system that delivered a steady flow of high-intent leads—without relying on paid ads.

Year

Mar 12, 2024

Services provided

Lead Generation, Cold Outreach,

Link

Visit Website ->

The challenge

Wiza had product-market fit and a strong organic inbound pipeline. But they faced a major risk: competitors were aggressively targeting high-intent prospects, especially on LinkedIn and Sales Navigator. Wiza needed a way to consistently reach and convert their ICP before competitors did—without solely relying on expensive paid ads.

They partnered with Leadamax to build a cold outreach system that would scale sign-ups and revenue fast.

Our approach

✅ Precision Audience Targeting
We worked with Wiza to map their exact ICP: Sales leaders, SDRs, Marketing teams, and Recruiters using LinkedIn Sales Navigator. We scraped highly targeted lead lists using tools like Scrapeamax + Apollo + Clay to laser-focus the outreach.

✅ Cold Email Engine Setup
We built a fully automated cold outreach system: domain rotation, inbox warm-up, sequence optimization, and reply handling SOPs to maximize deliverability and positive replies.

✅ Messaging + Conversion Playbooks
We created conversion-tested cold email copy with soft CTA offers that generated both demo requests and trial sign-ups. We continuously tested angles across different audiences and markets—our outbound version of “ad creative testing.”

✅ Global Expansion
After success in core US markets, we expanded targeted outreach to EMEA and APAC regions using our geo-targeting list logic. We excluded regions with poor conversion-to-purchase rates to ensure maximum ROI on effort.

✅ Outcome-Driven Scaling
Our focus was not just demo booked → but sign-up → purchase. We adjusted lead filters and sequences mid-flight to prioritize decision-makers with high purchase intent.

The results

✔️ 88% increase in sign-ups via cold outreach
✔️ 7% decrease in cost per acquisition compared to previous methods
✔️ +73% volume growth of outbound sends without sacrificing lead quality
✔️ Scaled globally while maintaining purchase conversion rates

In under 60 days, Wiza went from unpredictable cold outbound results to having a predictable, scalable cold email growth engine powered by Leadamax.