lead generation, sqls booked. cold outreach

How we helped Document360 reduce their cost per lead by 59%.

We helped Document360 cut lead costs by 59% and 4x their reply rates by replacing expensive ads with our fully automated cold outbound system. In 30 days, they had a predictable pipeline of demos—no paid spend needed.

We helped Document360 cut lead costs by 59% and 4x their reply rates by replacing expensive ads with our fully automated cold outbound system. In 30 days, they had a predictable pipeline of demos—no paid spend needed.

Year

Jan 22, 2025

Services provided

lead generation, sqls booked. cold outreach

Link

Visit Website ->

The challenge

Document360 had the product-market fit. What they didn’t have was a predictable, scalable way to fill their pipeline with qualified leads fast.

They tried Google ads, Facebook ads, and content. Some worked, but not without high costs, wasted spend, and tons of manual work.

That’s when they came to Leadamax to flip the script using cold outbound.

Our approach

We engineered a full-funnel outbound system that blended the best of precision targeting with scalable execution.

Here’s how we did it:

✅ Targeted Data + Custom Audiences
We identified their top customer profiles and used cold outreach to mimic the targeting strategies of paid ads (custom intent, competitor lookalikes, buyer behaviors)—but without the heavy spend. Think Google Display Network quality traffic… but delivered to inboxes.

✅ List + Account Simplification
Just like Facebook’s Power5 simplifies ad accounts, we simplified Document360’s cold outreach structure. Clean data, targeted lists, clear messaging, and automated sequences to test hooks and messaging angles at scale.

✅ Dynamic Copy Testing (Our Version of Dynamic Creative Ads)
We tested dozens of cold email angles and CTAs to see what got the most positive replies and demo bookings. No guesswork. Just data-driven decisions at every step.

✅ Inbox Deliverability + Reply Management
We built a rock-solid sending infrastructure to land in primary inboxes and installed our reply system to book meetings efficiently without manual chasing.

✅ All via cold outreach
No ad spend. No complicated media buying. Every result came straight from personalized cold outbound done right.

The results

✔️ 50%+ decrease in cost per lead vs. paid channels
✔️ 4x increase in positive reply rates
✔️ Consistent daily flow of qualified demos
✔️ 653% increase in demos & 623% boost in trial signups (comparable to our work with SocialBee)
✔️ A fully scalable outbound system they could grow with

In short: Document360 went from relying on expensive, manual paid ads… to having a predictable cold outbound growth engine in under 30 days.